A Study on Consumer Perception Towards Online Grocery Store

A Study on Consumer Perception towards Online Grocery Store By Himanshu S Mishra Submitted In fulfillment of the requirement for the degree Masters in International Management To Institu d Administration des Enterprises Greater Noida Campus, India University of Poitiers, France April, 2013 DECLARATION I hereby declare that the project report titled â€Å"A Study on Consumer Perception Towards Online Grocery Store†, under the guidance of Prof: Debjani Bhattacharyais my work submitted in partial fulfillment of the requirement for the Degree of MASTERS IN INTERNATIONAL MANAGEMENT from INSTITU ADMINISTRATION DES ENTERPRISES, Poitiers and not submitted for the award of any degree, diploma, fellowship or any†¦show more content†¦Research Objectives 14 3.2 Research Scope 14 3.3 Research Design and Methodology 14 3.4 Sampling 14 3.5 Questionnaire Design 15 Analysis and Findings 17 4.1 Demographic observations 17 4.2 Questionnaire Analysis 21 Chapter 5 33 CONCLUSION 33 5.1 Summary 33 5.2 Limitations 33 5.3 Revisiting objectives 33 5.4 Major Findings 34 5.5 Future Scope 34 5.6 Recommendation 35 5.7 Conclusion 35 Bibliography: 40 Reference Links: 40 Web Links 40 List of Figures Figure 1: Gender Distribution 18 Figure 2: Age distribution of sample 19 Figure 3: Occupation of sample 20 Figure 4: Average Annual Income of sample 21 Figure 5 : Popularity of online items 22 Figure 6: amount of money spent on online shopping 23 Figure 7: Need of shopping online 24 Figure 8: Features of websites attracting users 25 Figure 9: Features effecting the most satisfaction 26 Figure 10: Issues considered while shopping online 28 Figure 11: Shops preferredShow MoreRelatedConsumer Perceptions Towards E Grocery Market1396 Words   |  6 PagesINSTITUTE OF ADVANCED MANAGEMENT STUDIES RESEARCH REPORT ON Consumer perceptions towards â€Å"Flipkart† going into grocery market. 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Introduction Australia is famous for fresh food supermarkets and here in australia two retails giantsRead MoreTesco Online Marketing Research in Thailands Markets2543 Words   |  11 PagesAssignment 1 – 50% Marketing Research Proposal – Individual Assignment Tesco-Online Thailand’s Failure to Penetrate Thai Markets Marketing Proposal Student Name: Weerapat Bhattharadheerakul Student ID: S00805162 Course Title: Digital Marketing Research Instructors Name: Gabriella Kerezturi Regent’s University London November 2014 Content Page Title Page 1 Table of contents 2 Executive Summary 3 1. Introduction 4 a. IndustryRead MoreConsumer Perception Towards Online Grocery Store2982 Words   |  12 Pages(airlinetickets, railway tickets, hotel bookings, online mobile recharge etc.).Online retailing comprises about 15%. India has close to 10 million online shoppers and isgrowing at an estimated 40-45% per annum.The rapid growth of e-commerce in India is being driven by greater customer choice andimproved convenience.The project was undertaken under the supervision of Nirala Imex Inc who currently has theirbusiness operation in Taiwanese market in selling of Indian grocery items to the localretailers amp; wholesalerRead MoreIT Strategy for New Supermarket in Huddersfield, UK3343 Words   |  13 Pagesmassive chain of retail stores across a vast area. Opening up a single grocery location now depends more on just the strategy to direct operations. It includes a wide variety of IT strategies meant to brand, market, and capitalize on the locations best attributes. All grocery markets, big and small, must have an online presence, utilizing new innovations like social media and search engine optimization (SEO) in order to best capture a new market of ever-evolving consumers and compete to stay relevantRead MoreResearch Project29890 Words   |  120 PagesEmpirical study of grocery stores in Umea. Authors: Chingang Nde Daniel Lukong Paul Berinyuy Supervisor: Sofia Isberg Student Umeà ¥ School of Business Spring semester 2010 Master thesis, one-year, 15 hp Abstract Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow. It is very important for companies to know how to measure these constructs from the consumers’ perspectiveRead MoreThe Success Of Sam Walton1702 Words   |  7 PagesArkansas as the owner of a franchise store called Ben Franklin (Shenron, 2009). Six years later Walton relocated the store to the town square of Bentonville, Arkansas and renamed it Walton’s Five and Dime. By 1962, Walton’s innovational management style empowered him to open a second store just seven miles down the road in Rogers, Arkansas. Before the year was out, Walton owned eleven stores locally. He was driven by â€Å"his vision of a discount retail store in rural areas† (Biography.com Editors

Stonehenge Essays - 1777 Words

Stonehenge Research paper for ARC 1701 History of Architecture I Valencia Community College summer semester, 2010 Summarry: Stonehenge catches my attention because of the mystery that it has to it. All the theories about how it was built, why it was built, and for who it was built have not been proven to this day. And that’s what catches my attention the most, the mystery of how this primitive people were able to move this big stones from such far distance, and how they were able to aligned them almost perfectly for an unknown purpose. Stonehenge, called the most photographed site in the world, draws nearly a million visitors a year, almost half of them†¦show more content†¦Some theorists speculate that people used Stonehenge to hang criminals, hence the name. We will never know precisely how the name was formed. (fortunecity) How was Stonehenge built: Stonehenge was built during three distinct periods. Each took centuries to built, its unknown why each stage ended abruptly Period I is believed that the stone age builders began in approximately 3100 BC and ended in about 2300 BC. Neolithic workers set out to create a nearly perfect circle out of soil and chalk using only stone tools and animal bones. They most likely pounded a wooden stake into the ground at the point that was to be the center of the circle, attach along rope to it, and marked the circular path of the ropes unattached end. Workers, using pickaxes made from red deer antler and shovels made from the shoulder blades of oxen, then dug deep pits into the chalky earth all the way around the circle. Most of the pits were then connected, forming a fairly continuous ditch running the circumference of the circle and earthen embankment of the displaced soil. They left a wide opening on the north east side for the main entrance into the circle, and a small gap on the southeast side may have been left there to form a smaller, alternate entrance (Wendy Mass 36) There were 56 evenly spaces holes ar ound its perimeter. And at the entrance there were a pair of stones. (fortunecity 1) Period II began in about 2150 BC. TheShow MoreRelatedStonehenge And Most Common Myths Of Stonehenge1090 Words   |  5 PagesMustafa Bubshait Dr. Sandra Karnes ENL 111 – 23 13 October 2014 Stonehenge Nothing in the life was built for nothing. Everything has a reason. The same apply for Stonehenge, pyramids, and many other ancients’ structures. Stonehenge is one of the oldest unsolved mysteries in the world. The ancient stone is located in Wiltshire, England. English Heritage organization is the responsible for looking after the monuments included with the Stonehenge. People always ask how come a monument was built before 3000Read MoreA Study Of The Stonehenge1280 Words   |  6 Pagesstudy of the Stonehenge is one of the greatest impasses in human history. While astronomers and surveyors think the Stonehenge is an observatory for the solar and lunar cycles, archaeologists insist that it was primarily built for magic and rituals. Countless theories have been made about the Stonehenge, but the truth is that the lack of archeological record at Stonehenge exacerbates any convincing explanation about the site. (Ray) Depending on the culture of the interpreter, Stonehenge can have differentRead MoreA Study of Stonehenge Essay1145 Words   |  5 PagesA Study of Stonehenge A Study of Stonehenge I. Introduction Significance of the study Statement of the problem II. Stonehenge Facts A. Location B. Materials Used and Structure C. Stonehenge Today III. The History of the Stonehenge A. Myths and Legends B. Mysteries C. Wonder of the World? IV. Conclusion I. Introduction No place has generated so much speculation and wild theories as the standing stones of Stonehenge. After traveling for miles through the rolling hills andRead MoreStonehenge Essay971 Words   |  4 PagesStonehenge Stonehenge, one of England most puzzling structures has historian, researchers and archeologists very unsure of it actually purpose. Whatever Stonehenge is it is a remarkable structure full of mystery and magic. Between 1919 and 1950 was a major breakthrough when archeologist began finding the remains of Stonehenge, Today he remains of Stonehenge can be visited in the fields of Witt shire England, where it has stood for nearly 5000 years. Stonehenge has three major areas starting withRead MoreEssay on Stonehenge824 Words   |  4 PagesStonehenge Stonehenge was a stone structure established a long time ago by civilizations before the Druid age. More than 4,000 years ago, the people of the Neolithic period supposedly decided to build a massive monument using earth, timber and eventually, stones.They placed it high on Salisbury Plain in Wiltshire, England about 137 kilometres southwest of London. The purpose to build Stonehenge still remains a mystery. Stonehenge could have been a temple, an astronomical calendar, or aRead More Stonehenge Essay2638 Words   |  11 PagesStonehenge Behind every great structure in the world, there are the people who made them, and who took the time and effort to design them. Those who made Stonehenge succeeded in creating an incredibly complex and mysterious structure that lived on long after its creators were dead. The many aspects of Stonehenge and the processes by which it was built reveal much about the intelligence and sophistication of the civilizations that designed and built the monument, despite the fact that it isRead MoreThe Mystery Of The Stonehenge1027 Words   |  5 PagesSeptember 2016 The Mysterious Stonehenge The Stonehenge, built thousands of years ago, is a mystery to us all. How did it get there? Who built it and why? Was it aliens that brought this here? Everyone has questions and theories regarding this amazing structure. Through rigorous research and countless unearthing’s, of forgotten stones and even human remains, people have always been insanely curious as to how these stones were placed, why, and by who. The mystery of the Stonehenge is just that, a mysteryRead More Stonehenge Essay1898 Words   |  8 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;There are few ancient structures in the world that captivate the imagination and the critical mind of both the scholarly and ordinary individual as Stonehenge. This intriguingly mysterious Neolithic monument is located near Amesbury in Wiltshire, England and draws thousands of spectators to its arena each year. The oldest part of Stonehenge, called Stonehenge I (constructed ca. 3100 BCE), consists of little more than a circular ditch dug in the soil of the Salisbury plain, with the excess soil piled upRead MoreStonehenge Vs. Easter Island1684 Words   |  7 Pages Stonehenge vs. Easter Island Stonehenge and Easter Island are two very old and interesting mysteries and monuments of the world. Stonehenge is outside of Salisbury, England and is consists of lots of grass and giant, grey stones. This site was made between the times of 1520 B.C.E- 3000 B.C.E. There are many reasons why people think Stonehenge was built. Stonehenge was built it using precise stages of construction. Archaeologists said it could have been used for rituals, traditions or even usedRead MoreEssay on The Mystery of Stonehenge771 Words   |  4 PagesStonehenge: More than just a few stones In England stands one of the eight wonders of the world, Stonehenge. Visitors from all over come to see the remarkable mystery. Stonehenge is located in the open land of Salisbury Plain two miles west of the town Amesbury, Wiltshire, in Southern England. Theories about who built Stonehenge have included the Druids, Greeks, Phoenicians, or the Atlanteans (Stone). It consists of a series of structures that include stones, earth, and timber. The structure took

Sustainable Tourism - Leisure and Event Management

Question: Discuss about the Sustainable Tourism, Leisure and Event Management. Answer: Introduction This assignment includes the discussion on the sustainability in the Tourism, Leisure and Event Management in the developing and developed countries. For better analysis three enterprises are selected from Australia, United Kingdom and India. The names of the organizations are Alwar Bagh Resort, India; Blue Cow Mountain, Australia and Barmouth, UK. During this assignment, the discussion has been made on the policies, practices applied and challenges faced by these tree enterprises. Overview of each enterprise Names of the Enterprises Location Population GDP Relationship to tourism Alwar Bagh Resort Alwar Sariska road, Alwar, Jaipur, India (Alwarbagh.com 2016) 2089 19.2% or $295.7 billion The resort has high contribution in the growth of the overall tourism and hospitality industry in India. The resort provides high quality services to the tourists, that helps the tourism sector to attract more customers or tourists (Mowforth and Munt 2015). Blue Cow Mountain Snowy Mountains, New South Wales, Australia (Perisher.com.au 2016). 2473 2.5% or $35 billion The relationship between Blue Cow Mountain and the tourism sector in Australia is very strong. The top quality service, travelling facilities and other benefits provided by the resort helps the tourism industry to improve its revenue structure (Tourismexcellence.com.au 2016). Barmouth Gwynedd, North Wales, United Kingdom (Barmouth Wales 2016) 2522 3.7% Barmouth has great contribution in the revenue growth of UKs Tourism industry. The geographical position and the quality of service helps to improve and grow the profit percentage of UKs tourism industry (De Grosbois 2016). Comparison of management policies and practices Economic Social Environmental Sustainability related issues and challenges Names of the enterprises Policies Practices Policies Practices Policies Practices Alwar Bagh Resort Low cost policy Providing better services at affordable price range Proper and effective use of resources Employed skilled and knowledgeable people Helping poor and orphan children Providing personalize service Contributes high amount of money in each year to the local NGOs provides variety of services by considering the culture and taste of the tourists or guests Clean and Healthy Resort Maintaining the hygiene factor in all ground Increased competition High cost level Blue Cow Mountain Low cost high efficiency policy Total Quality Management technique Cheap Range Service Introduced a service package Sustainable use of environmental resources Proper use of resources like, drinking water, wood and other environmental resources Increasing cost structure Barmouth Improving Financial Health Controlling the cost structure Focused on quality of its services Service to All Introduced several service packages at different price range Green Revolution policy Providing green touch in most of the service using the natural resources in proper manner Changing climate Increasing cost structure to overcome the environmental challenges In the above table, it can be seen that the management of the resort or enterprise has taken low cost policy. The management at Alwar Bagh Resort has also taken the policy of providing better services at affordable price range. The management has focused on the proper and effective use of resources. The resort has employed skilled and knowledgeable people, who can not only provide better service but also guides the tourists about Rajasthan, India. The management at Alwar Bagh Resort has taken the policy of helping poor and orphan children (Alwarbagh.com 2016). Along with that, the management has taken the policy of providing personalize service to the tourists or guests. The resort contributes high amount of money in each year to the local NGOs, which take care of the poor and orphan children. Apart from that, the organization also provides variety of services by considering the culture and taste of the tourists or guests. The management of the organization has taken the policy of Clean and Healthy Resort in order to maintain the environmental guidelines provided by the government of the country. The management has practiced the Clean and Healthy Resort policy by maintaining the hygiene factor in all ground. At the same time, the resort is full of greenery that helps to create a fresh environment (Alwarbagh.com 2016). As the economic policy, Blue Cow Mountain has taken the low cost high efficiency policy. In order to implement or practice this particular policy, the management of the enterprise has implemented the TQM or Total Quality Management technique so that they can meet the customer demand properly by using the resources efficiently. The management at Blue Cow Mountain has taken the policy of Cheap Range Service to provide the opportunity of availing high quality resort service to the people of each social class. The management of the resort has introduced a service package in which the tourists from middle class and lower middle class can enjoy good quality services within the affordable price range, which is much lower than the normal price range. As the hotel is situated at the snowy place, the environment is much pollution less. However, the company has taken the policy of sustainable use of environmental resources. This particular environmental policy has been practiced by proper use o f resources like, drinking water, wood and other environmental resources (Perisher.com.au 2016). On the other side, the management at Barmouth has taken the policy of Improving Financial Health as the economic policy of the organization. In order to practice this policy the company has focused on controlling the cost structure. However, the company has focused on the quality of its services. As the social policy, Barmouth has taken the policy of Service to All. This policy has been practiced by introducing several service packages at different price range. As the environmental policy, the Enterprise has concentrated on the Green Revolution policy. The Green Revolution policy has been practiced by providing green touch in most of the service and using the natural resources in proper manner (Barmouth Wales 2016). Challenges faced to achieve sustainability In the above table, it can be identified that each of the resort in developing and developed countries is facing some sustainability challenges. The major sustainability challenge faced by Alwar bagh Resort is increased competition in the Indian Tourism industry. As the industry is at growing stage, new companies are coming in the industry and so the competition is growing day-by-day. Apart from that, as the resort is providing high quality personalized services, it is very difficult for them to decrease the cost level. The major sustainability challenge that Blue Cow Mountain is facing is the increasing cost structure. At the same time the heavy snowfall, which sometimes create problem in attracting the tourists. On the other side, Major sustainability challenge faced by Barmouth is the changing climate and along with that increasing cost structure to overcome the environmental challenges. Therefore, from the above discussion, it can be said that one common sustainability issue or challenge is faced by the resorts in developing as well as developed countries and that challenge is increasing cost. However, different enterprises have taken different measures to solve the issue. Conclusion In this study, it has been identified that the resorts in developing as well as developed countries have faced different environmental or sustainability challenges. The management of the resorts has taken several economic, social and environmental policies in order to improve their sustainability positions. Reference List: Alwarbagh.com. 2016. Alwar Bagh. [online] Available at: https://www.alwarbagh.com/ [Accessed 17 Aug. 2016]. Barmouth Wales. 2016. Home - Barmouth Wales. [online] Available at: https://barmouth-wales.co.uk/ [Accessed 17 Aug. 2016]. De Grosbois, D., 2016. Corporate social responsibility reporting in the cruise tourism industry: a performance evaluation using a new institutional theory based model.Journal of Sustainable Tourism,24(2), pp.245-269. Mowforth, M. and Munt, I., 2015.Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge. Perisher.com.au. 2016. Perisher, Australia's Favourite Ski Resort. [online] Available at: https://www.perisher.com.au [Accessed 7 Aug. 2016]. Tourismexcellence.com.au. 2016. Home - Tourism Excellence. [online] Available at: https://www.tourismexcellence.com.au/ [Accessed 7 Aug. 2016].

Psychoanalysis of Medea free essay sample

The movement of the unconscious of Medea has been highlighted. Her libido transforms into ego when her libido object is taken from her. She loses the ability to judge right from wrong. This perspective of Medea brings out the unique dramatic art of â€Å"Euripides† in the ancient Greece. Ahmad Aqeel Sarwar Professor Ayesha Classical Drama 31st March’2012 Libido: Medea’s Real Force Medea is a domestic tragedy by Euripides depicting the psychological implications because of grief that inflate the misery of a barbarian woman Medea. A close study of the mind of Medea shows that there are certain psychological constraints which play a vital role in all of her actions. The extremist actions of Medea are not driven by her rage and grief but by her libido. Freud explains libido as: â€Å"libido is a term used in the theory of instincts for describing the dynamic manifestations of sexuality. It is difficult to say anything of the behavior of Libido in thee id and super-ego. We will write a custom essay sample on Psychoanalysis of Medea or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Everything that we know about it relates to the ego, in which the whole available amount of libido is at first stored up. Libido participates in every instinctual manifestation, but not everything in that manifestation is libido. † (Freud, Dictionary of Psychoanalysis) It shows that libido is related to ego and its manifestation is instinctual. A strong libido can be observed in the character of Medea which manifests itself in her actions driven by her extreme ego. In order to get a true picture of Medea, the myth of Medea should be examined. Ovid has given a picture of Medea in his Metamorphoses. Patricia B. Salzman Mitchell describes the psychology of Medea, as portrayed in Ovids Metamorphoses: When her story begins in Book 7, she is no more than a girl, but a girl who promptly falls in love and would give it all to gain her beloved. Her desire springs from an image of Jason. The text first describes how she became passionate for the hero (concipit interea validos Aeetias ignes/ â€Å"In the meantime, the daughter of King Aeetes was ignited by the overpowering fire of love,† (Met. 7. 9); shortly thereafter we realize that she has just seen him: â€Å"cur, quem modo denique vidi,/ ne pereat timeo? /† Why am I afraid that he whom I have only just seen may die? † (Met. 7. 15-16). The visual impression proceeds in a double edged-way. Medea Struggling with her own emotions between duty and desire, states: sed trahit invitam nova vis, aliudque cupido, mens aliud suadet: video meliora proboque, deteriora sequor â€Å"But a new force derives me against my will. Desire persu ades me one way, my mind another. I see the better course and I approve of it, but I follow the worse. † (Met. 7. 19-21) These formulae utterances have profound inter textual echoes, serve as a defining trace of Medeas character, and hint at womans libido and inability to do the right thing. At a surface level, video meliora seems to refer to Medeas knowledge of the right path to follow. Her previous comment that she has just seen Jason bears the hidden sense that what is melora may well be Jason, in her eyes. In addition, the monologue presents a key problem in the story: why does Medea burn for a foreigner? (Met. . 21-22). Medeas barbarism and the problems of treason against ones own land have been widely explored and they remain central in the issues of movement and immobility that are here discussed. Medea knows that her proper role is to stay on land and safeguard her family, but love is more powerful. As Carole Newlands points out __ though perhaps stretching Medeas transformation too far__ the heroine undergoes a change from dutiful daughter and innocent girl to rebellious woman, and finally mon ster. Patricia) This transformation in the person of Medea occurs because she is in danger of losing her libido object. She can go to all extremes to preserve this new feeling which she relishes now. Medeas actions are now derived by this new force and she is unable to act reasonably. She is ready to make the unwomanly move to kill her brother in order to get a safe passage for Jason and her. She acts unreasonably and unwomanly because she is unable to control the newly felt feeling of libido. This strange force of libido resides in her unconscious and inspires her actions. According to Freud â€Å" it (libido) manifests itself in irresistible attractions exerted by one sex upon the other and that its aim is sexual union or at least such actions as would lead to that union. † (Freud, The Basic Writings of Sigmund Freud) It is no doubt her overpowering libido which takes control of her consciousness and she acts as her libido dictates her. It is worth noting that all of her actions are violent now. This is explained by Freud as,†Ã¢â‚¬ ¦ the libido is regularly and lawfully of a masculine nature, whether in the man or in the woman. (Freud, The Basic Writings of Sigmund Freud) Its instinctual manifestation is quite clear. Here we come across a young woman, Medea, who can do anything to get hold of her libido object and her force lies in her libido. Let us now examine Medea when the drama starts. The violent Medea burning in the fire of love is not to be seen now. Her lover has married a royal woman Glauce. She is very much upset by this act of her lover. She is in a state of melancholy lamenting the deceit of Jason. Merriam-Webster dictionary defines Melancholia as: â€Å"a mental condition and especially a maniac-depressive condition characterized by extreme depression, bodily complaints, and often hallucinations and delusions. †(Merriam-Webster) Medea is suffering from this very condition. She is unable to think reasonably because of her depression. This situation has been portrayed by Euripides, â€Å"Medea (within). O misery! The things I have suffered cause enough for deep lamentations! † (Euripides) Her condition can be further explored psychologically. Ilit Ferber explains Freudian concept of mourner and melancholy, â€Å"Both Freud’s mourner and melancholic begin with a basic denial of their loss and an unwillingness to recognize it. But soon enough, the mourner, who is reacting in a non-pathological manner, recognizes and responds to the call of reality, to let go of the lost-loved object and liberate libidinal desire. This is the point of divergence with the melancholic who remains sunken in his loss, unable to acknowledge and accept the need to cleave and in a self-destructive loyalty to the lost object, internalizes it into his ego, hus furthermore circumscribing the conflict related to the loss. † (Ferber) This concept of Freud is fully synonymous with the condition of Medea presented by Euripides. She is unwilling to accept the reality; in fact she wants to mould reality by violence. Her object of libido has been taken away and this has made her depressed and she acts as a maniac. The deprivation of libido-obje ct has resulted in the repression of libido. The repression of libido disturbs the unconscious and the conscious life of Medea. The pain of separation from libido-object is in the unconscious of her mind. She herself, perhaps, does not know the real problem with her. The excessive repression of libido results in her mental stress beyond her capacity. She becomes a patient of psycho-neuroses. Freud describes psycho-neuroses as: â€Å"it (paranoia, psychoneuroses) regularly controls some portion of the social behavior (of the patient). The transformation of love into hatred, tenderness into hostility, which is characteristic of a large number of neurotic cases and apparently of all cases of paranoia, takes place by means of union of cruelty with libido. (Freud, The Basic Writings of Sigmund Freud) The same is the case with Medea now. Her extreme love for Jason now transforms into extreme hate. Her tenderness, as a lover and mother, changes into her cruelty. She does not care for anything now, not even for her children. She is now ready to break the conventions of society to satisfy her mind which has been disturbed by the pain inflicted upon her by her lover. Here again, she is unable to judge right from wrong. The barbarian Medea is again in action. The repressed libido here shows itself in the form of ego. The ego of Medea, which was not observed at the time of her elopement, now begins to take shape. The relation between ego and libido is explained by Freud in these lines, â€Å"we infer that under normal conditions ego-libido can transform itself into object-libido without difficulty and that this can again subsequently be absorbed into ego. † (Freud, A General Introduction to Psycho-analysis) The libido of Medea here transforms into her ego. The overwhelming libido gives birth to overwhelming ego. She can do anything for the sake of her ego as she did for the satisfaction and preservation of her libido. Freud further says in the same essay, â€Å"A man may be absolutely egoistic and yet have strong libidinal attachments to objects, in so far as libidinal satisfaction is an object is a need of his ego: his egoism will then see to it that his desires towards the object involve no injury to his ego. † (Freud, A General Introduction to Psycho-analysis) It follows from this that if the object goes out of reach the person considers it an injury to his/her ego. The ego of Medea now comes to play. She does not lament for the loss of her lover now but talks about the deceit of Jason. She says, â€Å"Great Zeus and Lady Themis, see you how I am treated, for all the strong oaths with which I bound my cursed husband. † (Euripides, Medea) She begins to think in the same manner as she did in her homeland when she experienced the fear of separation from Jason. She finally thinks of taking her revenge and inflicting the same pain on Jason which she herself suffers from. She has suffered psychologically and she wants Jason to feel the same psychological agony. She does not think of killing Jason but she plans to take away his libido-object by killing Glauce. To attain success in her motive she does not act madly but tactfully. She requests Creon to give her one day to go away from the country. In this time she architects a plan to kill Glauce. Her libido has now absorbed in her ego as we have noted earlier. The intensity of libido results in the intensified ego. Her ego now drives all her actions. She plans to kill her children as well because she does not want her enemies to inflict pains on her children. She also thinks that if she leaves her children behind, her enemies will laugh at her. She is fully aware of the horror and cruelty involved in her plan. She says, â€Å"My misery overwhelms me. O I do realize how terrible is the crime I am about, but passion over rules my resolutions, passion that causes most of the misery in the world. † (Euripides, Medea) This passion is not inspired only by her ego but also by her libido because she has in her mind the violent way she followed at the time of her elopement and it is perhaps towards this misery she refers in the cited lines. She decides to kill her children and the reason behind her action is, â€Å"I can delay no longer, my children will fall into the murderous hands of those that love them less than I do. In any case they must die. And if they must, I shall slay them, who gave them birth. † (Euripides, Medea) This also implies that Medea’s love is not complacent_ it is quite violent. She lives on extremes. Her love is extreme and her hate is extreme. This situation of her mind again refers to lack of balance common in patients suffering from psychoneuroses. She loses sense of choosing the right way and sense of guilt is never seen in her. Her final dialogue with Jason is worth noting. Here she fully claims what she has done and her real motive. She says, â€Å"You could not hope, nor your princess either, to scorn my love, make a fool of me and live happily ever after. (Euripides, Medea) She has deprived Jason of his libido object and she is now satisfied because she has served her ego properly and has inflicted the same psychological stress as she suffered herself. She now feels herself victorious. She further says, â€Å"Call me tigress if you like, or Scylla that haunts the Tuscan coast. I don t mind now I have got properly under your skin. † (Euripides,Medea) Her ego now served she has no worries. She even does not care now what society says about her. She has taken her revenge. This psychoanalysis of the character of Medea shows that her overpowering libido is behind all her actions. The help she offered to Jason during the campaign, her elopement with Jason, the murder of her brother, the painful death inflicted upon Glauce __ all these actions were carried out for the satisfaction of her libido and then her libido transforms into ego. The repression of libido results in the formation of ego with greater intensity. Her heightened ego results in the murder of her own children. She even denies them burial. This not only disrupts the natural order but also intensifies the misery of Jason. The killing of blood relations is revolting in terms of Aristotle. She kills her blood relations twice and this shows that her mind is not balanced. The problem behind her psychological imbalance is not that she is unable to control her libido. It is because her libido is overwhelming and it is beyond her power to control it. The intensive libido is quite obvious in the unconscious of Medea forcing her to take steps that disrupt the natural order. Works Cited Euripides. Ten Plays by Euripides. Trans. Moses and McLean,John Hades. New York: Bantam Books, 2006. Ferber, Ilit. E-rea. 15 June 2006. 30 March 2012 lt;http://erea. revues. org/413gt;. Freud, Sigmund.